Merchandising & Sponsorship

The London Olympics and Paralympics in 2012 offered an unparalleled opportunity for UK businesses to benefit from the Games.

As a result of our extensive involvement in both the London 2012 and Sydney 2000 Olympics we have experience of advising on all the issues connected with this type of sponsorship including:

  • ambush marketing
  • implications of the London Olympic Games and Paralympic Games Act 2006 and the associated London Olympics Association Right.

Outside of the Olympics, Simmons & Simmons regularly assist clients with sponsorship issues, particularly relating to venue and event naming rights, sport and other arts.