Consumer Goods & Retail

Our Practice

Consumer Goods

Companies in the consumer goods industry continue to look for ways to drive revenue growth, global expansion, supply chain efficiencies and new product development while minimising the costs of increased regulation. Competition from existing and new market entrants, increasing consumer sophistication and the relaxation of international trade barriers are compelling companies in the sector to develop innovative business strategies.

We have advised consumer goods companies worldwide - we have helped them sell and market their products, protect their brands and intellectual property, manage their business and technology risks, develop legal and commercial strategies in response to the challenges that confront their businesses and take advantage of market opportunities.


Today, retailers are facing a slow-down in growth in traditional developed markets and opportunities to increase revenue changing retail formats due to internet-based sales channels and large out-of-town retail developments, and the need to reduce costs through outsourcing IT, logistics and call centres and increase revenue through diversifying product offerings.

Our retail practice provides essential legal services to a range of retailers, from haute couture and high street fashion to groceries and various non-food retailers.

Clients have benefited from our integrated team of commercial, competition, corporate, employment, intellectual property, product liability and tax lawyers, who have worked across the food and drink, tobacco, household and personal care, cosmetics, fashion and luxury brands, electrical goods and electronics and entertainment industries.



  • advising Renown Incorporated, a major Japanese apparel company, on the sale of Aquascutum’s shares and Asian IP portfolio
  • advising Aquascutum on their commercial contracts.


  • advising the leading computers manufacturer on the business-to-consumer general conditions of sale under Italian law and various other contracts under Spanish law.

C. Meijer B.V.

  • advising on seed potato licensing agreements and supply agreements.


  • advising the leading UK music retailer on its joint venture agreement with MAMA Group plc and its ticketing agreement (over the counter and online sales) with MAMA.

New Look

  • advising the UK fashion retailer on the structuring and implementation of its store card.

Olympus Optical

  • advising the medical device company on its group reorganisation and a wide range of manufacturing, product licensing, sponsorship, sale and distribution issues for their camera and healthcare products.


  • advising the Dutch drink manufacturer on standard terms of manufacturing agreements.


  • providing the flash memory manufacturer with consumer regulatory advice on various advertisements and product labelling issues for their electronic goods in various countries in Europe.

Leading international ammunition producer

  • managing a European-wide product recall.

US based cosmetics company

  • advising on various aspects of distribution agreements in the UAE including labelling requirements.